Broker Check

Broker Dealer Affiliation Options

Broker Dealer Affiliation Options

We believe in choice and that’s why we offer you three affiliation options, LPL for broker-dealer services, and Schwab and LPL for managed account custodial services. From an affiliation standpoint, you can choose to operate under our brand, your brand, as an employee, or as an independent advisor. Our goal is to ensure you never feel stuck. You can even move from one model to another if for some reason that became important to you.

Three Affiliation Options

FWA Brand/Milwaukee Branch/W-2 Advisor
Ideal for advisor who...
Wants a predictable income stream
Wants to focus on working with clients, not rainmaking
Does not want the responsibility of ownership
FWA Brand/Preferred Location/1099 Advisor
Ideal for advisor who...
Wants to own their practice and function with total autonomy
Wants the camaraderie of a branch and the support services that go along with it
Is located in one of our targeted geographic areas
Works in a targeted city including but not limited to: Milwaukee, WI, Miami-Tampa-Sarasota-Orlando, Florida, Scottsdale-Phoenix, Arizona, Chicago-Suburbs, Illinois, Houston-Dallas, Texas
Your Brand/Any Location/1099
Ideal for advisor who...
Wants to self-brand
Doesn’t want the full responsibility of compliance, supervision and daily regulatory tasks
Uses Freedom Wealth Alliance as their RIA

LPL for Broker-Dealer Services

We use LPL for our brokerage platform. About LPL Financial LPL Financial is one of the leading financial services companies and the largest independent broker/dealer in the nation*. For more than four decades, the firm has served as an enabling partner, supporting financial advisors in their goals of protecting and growing their clients’ wealth. A chief objective of LPL Financial is to reduce the complexity of running a financial services practice so advisors can focus on what they do best – help their clients attain their financial goals and fulfill their dreams. With headquarters on both coasts, LPL Financial supports financial advisors in helping their clients by offering a robust mix of services and tools such as: – Enabling technology – Comprehensive clearing and compliance services – Practice management programs and training – Independent research LPL Financial understands that providing Americans with unbiased investment advice is critical to their financial security. Because the firm has no proprietary products to sell, LPL Financial advisors can provide truly unbiased, conflict-free advice and investment recommendations. Thousands of financial advisors nationwide rely on LPL Financial to help meet their clients’ financial needs. They do so by using the firm’s tools and resources that help them discover their clients’ priorities, dreams, and passions; analyze and develop financial plans that support every stage of their clients’ lives; and make product recommendations that put clients on the path to pursuing their goals. For more information about LPL Financial, visit *As reported in Financial Planning Magazine, 1996-2014, based on total revenue. We work on your behalf as an advocate to LPL and have established excellent relationships with key colleagues at the firm. By handling much of the broker-dealer communication on your behalf, we free you to focus on taking care of your clients.

Multi-Custodians for Managed Services

You have the choice to use Schwab Advisor Services or LPL Financial for your managed account custodian. Both custodians are integrated into our technology and workflow back-office system.CharlesSchwabLogo_TranspLPL-Logo_Transparent