Do Clients Care More About Investment Returns Or Service?
It’s a question every advisor faces. What do clients want? Where should advisors invest their time, money, and energy to get the greatest growth and retention? Unfortunately, this question is tricky because while clients come to you for help with investment management and financial planning, they likely stay with you because of your outstanding service. Simply put, service and returns go hand-in-hand. Your clients care about both, and you should too.
In all our years serving clients and supporting financial advisors, we know what clients want. And we’ve found a solution to the challenges of delivering what they want.
What We’ve Found
When asked why they chose their financial advisor, here’s how clients answered:
Do you see a pattern? Investment management results come in second place, but out of the top four answers, three of them have to do with service. It’s not surprising, then, that when clients admit disappointment in their advisors, they state a lack of personal attention and investment track record as their reasons. When it comes down to it, clients want someone who will seek to understand them, educate them on their decisions, offer strategies, and be there for them as they walk through life’s milestones.
Based on what we’ve seen, we believe that you can’t provide top-notch investment management without a foundation of exceptional client service.
The Investment Challenge
Money is a deeply personal topic and each person is going to bring different emotions, expectations, and needs to the table. When people base their happiness with their advisor on investment performance, there will always be disappointment because the markets are unpredictable and many people forget they are investing for the long term. That puts you, the advisor, in a tough spot. How can you show your clients the value you bring to the table even when you see more portfolio losses than growth?
The solution to this problem is service. For example, without diving deep into your clients’ lives, communicating frequently, and developing a long-term relationship, how can you know which investment model is right for them? Strong investment management stems from a top-notch client service model. And when less-than-stellar results have them stressed, your history of personalized service keeps them calm as they rely on your recommendations and education.
Now that you know why you need both a strong investment management process and service that shines, we’re here to show you how to make these aspects a foundational part of your business.
The Power Of Process
At Freedom Wealth Alliance, we provide every one of our advisors with expertly designed best practices, proven processes, integrated technology, and all the ingredients needed to craft and implement a first class client service standard. Then we mix in customized investment management models built upon four distinct themes of money management. Our structure saves you time and money because we do the heavy lifting, but still allows you to offer better options, resources, and technology to take care of your clients.
We want you to focus on those you serve, so we support you with everything you need to give your clients the service they want, plus an affordable investment platform to help them maximize their money.
Redefine Service
If you’re ready to see the results of combining a structured process and platform and outstanding service, we can help you every step of the way. Learn more about our firm and its distinctive advantages by visiting www.explorefreedomwealthalliance.com. You can also email us at krozman@freedomwealthalliance.com or call Kurt Rozman at 262-798-7979.
About Freedom Wealth Alliance
Freedom Wealth Alliance is a Registered Investment Advisor providing a home and multiple affiliation options for financial advisors seeking business growth and/or succession planning, operational excellence, and turn-key placement. We created this firm to relieve your stress no matter the stage of your firm. We take the burden of running the business off your back, so you can spend your time doing what you do best and love the most. If that means spending more time with clients and prospects, you can. If that means spending more time with your family, just do it. Visit www.explorefreedomwealthalliance.com and sign up for a free account to access all the tools and resources we have developed to help you transition to true freedom and business ownership.
For Investment Professional Use Only
____________
(1) https://www.qualtrics.com/customer-experience/financial-advisor-report/