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Back To School: How To Grow AUM From The Ground Up

how to grow aum

Back To School: How To Grow AUM From The Ground Up

How do independent financial advisors earn an income? Usually, it’s by charging a set fee for their services or a percentage of their clients’ assets under management (AUM). That’s great if you have an established client base with continuous referrals coming in, but what if you’re just starting out? How can you grow your assets under management from the ground up? Here are some ideas.

How to Grow AUM: 3 Considerations


1. Think About Your Service

Without your clients, you have no business, so make them your priority. Create a top-notch service model and make decisions so that everything you do, from onboarding to advisor meetings, meets the unique needs of your clients. Delegate your administrative duties, technology, and investment management to others so you can take the time to get to know your clients and build lasting relationships. 

Then tailor your services to your niche to attract your ideal client and showcase the value you can bring to their lives. To get the word out, be where your clients are, whether that’s online or in person, and establish a brand known for excellence and results. While this step may not bring immediate growth, it will help you set the foundation for your firm, and your new loyal clients will soon be sending referrals your way. 

2. Consider Affiliation

Buying a book of business might seem like the quick-fix answer to growth problems, but it’s easier said than done. We believe affiliation is the right solution to grow your AUM from the ground up. Freedom Wealth Alliance has a unique opportunity for advisors to affiliate with us and purchase assets from us to increase their assets under management by up to $30 million. We can even finance your purchase, and you can take as long as you need to pay off the purchase price with the revenue generated by the increased assets under management. 

The best part about this? We do the work to identify and acquire books of business, ensuring they are high in quality and well suited for your firm. Our time-tested process then helps you achieve a respectable retention rate. 

3. Outsource Marketing And Technology

When you’re starting from scratch, it may be difficult to justify investing in technology and marketing, and instead you try to make do with your knowledge of social media and bare-bones technology tools. But think of these aspects of your business like food and water for the firm you are trying to grow. You wouldn’t buy a plant, put it in a corner of your house, ignore it, and expect it to flourish. Our robust suite of services was built to take care of the many needs an independent financial advisor has, including relieving the headaches of technology and getting your name out there

Launch Into Fall With Growth!

We want to see you grow. We believe you can experience success even when you’re just beginning the journey of independence. Partner with Freedom Wealth Advisors so you can build a strong foundation for growth without sacrificing service levels and working unsustainable hours. Learn more about our firm and its distinctive advantages by visiting You can also email us at or call Kurt Rozman at 262-798-7979.

About Freedom Wealth Alliance

Freedom Wealth Alliance is a Registered Investment Advisor providing a home and multiple affiliation options for financial advisors seeking business growth and/or succession planning, operational excellence, and turn-key placement. We created this firm to relieve your stress no matter the stage of your firm. We take the burden of running the business off your back, so you can spend your time doing what you do best and love the most. If that means spending more time with clients and prospects, you can. If that means spending more time with your family, just do it. Visit and sign up for a free account to access all the tools and resources we have developed to help you transition to true freedom and business ownership.

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